Branding Needs a New Playbook

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Branding Needs a New Playbook
The past year brought a flurry of high-profile rebrands like Uber, Oi Telecom, and of course, the Instagram redesign heard around the world. Why now? The balance of power between brands and consumers has evolved, with the reigns shifting from the hands of …
News story posted on 2016-10-10T05:12:00

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