Diversity Drives Consistency in Branding: Study

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Diversity Drives Consistency in Branding: Study
A cohesive team culture and structure that embraces local diversity is – counter intuitively – the linchpin to building a consistent global brand. That’s the finding of a new piece of research released today by The CMO Club and Oracle Marketing Cloud.
News story posted on 2016-11-16T20:11:00

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